Someone submitted an AWESOME question to me:
There’s a comment on a book blog where an author commented about how book reviewers are more likely to work with or cover an author if she has a NYT Bestseller status or similar. This is the first time I’m hearing of such a thing. Is this true? Do book bloggers take bestseller status into consideration? Do you know if book reviewers in traditional media, e.g. magazines, do this?
It’s this comment that has my head scratching, btw: http://dearauthor.com/ebooks/do-the-bestseller-lists-need-recalibration/#comment-668455
This is such a great talking point! I think there are two sides to this: sales/exposure, and book bloggers. I’ll address both.
Having “best seller status” helps sales
If your book gets on a bestseller list, then all of a sudden you have a ton more exposure, and thus more sales! When people look to buy books, they obviously want good books, and more people try to narrow that down by clicking on “best sellers” categories or browse through Amazon’s “movers and shakers”. People often use this method to browse for books that are more likely to be good. it’s less overwhelming to deal with a small best seller list than to just browse through an entire genre.
So there’s no question about it that being on a best seller or “top picks” or “movers and shakers” list will help promote your book and thus encourage more sales.
Working with bloggers and reviewers
I guess every blogger/reviewer is different, so I can’t speak for all of them. So what follows are my thoughts and opinions alone.
I don’t give two shits about best seller status
I’ve read best sellers that are absolutely shit. And I’ve read books that are totally off the radar that are AMAZING. I’ve come to learn that being a best seller doesn’t matter. Everyone has different tastes and opinions, some books are over hyped, some books are under appreciated, etc. I don’t even glance at what “lists” the book is on or what awards it has won. I care about two things alone:
- The synopsis: does the book sound good? Is it a story that appeals to me? Period. If the book sounds amazing or like something I’d enjoy, I’ll read it. If it doesn’t, then I won’t read it, even if it is a NYT best seller.
- What my friends think: I always read through my friends’ reviews before picking up a book. If they loved it, I’m more likely to give it a try. If they hated it, I’ll probably avoid it, even if the synopsis does make it sound amazing.