A few weeks ago I read an article about why Roots moved from Yoast SEO to The SEO Framework and I was inspired.
I’m not happy with the direction Yoast is taking
Over the last few months, I’ve grown tired of Yoast SEO—not for bug reasons, but because they’ve gotten more and more invasive.
- Admin notices after EVERY update that need to be dismissed. (Like dude, I updated the plugin myself, I read the changelog, I don’t need ANOTHER reminder of what’s changed.)
- Then putting notifications into the admin bar (I coded a plugin to remove this because I hated it so much.)
- And does anyone else hate their “dashboard”? I don’t think the notices there are intuitive at all. I click the “x” to dismiss them and it gets replaced with this (below), which isn’t even clear to me that it has been dismissed. The eye icon looks like it could be an icon for “click to hide”, so I’ve accidentally clicked it more than once, which actually “unreads” the notification. FML.
I don’t feel like their target audience
But also, they seem to keep adding more and more features, like the whole “readability” thing. That in itself isn’t a bad thing. In fact, for many people it’s probably great. But not for me. I don’t want a plugin judging the readability of my blog posts; I’m just not interested.
All these extras aren’t what I want, and as time goes on, I just feel like I’m no longer the target market for Yoast SEO.
- I want simplicity.
- I want something that handles the technical SEO settings, and lets me worry about content.
- I want something that exists in the background. I don’t want notifications, admin notices, and tips. I want a plugin that minds its own business.
The SEO Framework fulfils these needs for me
I started installing The SEO Framework on my new sites instead, and was very happy with it. I also recently migrated Nose Graze over to it as well, using the SEO Data Transporter plugin. I’ll be closely monitoring my search engine traffic over the next few weeks, but so far so good!