I’m not good at marketing myself.
This becomes extremely apparent at conventions like BookExpo America. Some bloggers are AWESOME. They walk around handing out business cards, introducing themselves, going up to authors/publicists and saying “Hey! I’m a blogger!” or “Need a new blog design? I’m a designer!”. I imagine they actually make connections/contacts, meet new bloggers, gain readers, expand their businesses (blog designers), and get the attention of authors.
In contrast, I’m the quiet girl. I don’t go up and say, “Hey I’m a blogger! Check out Nose Graze!” because I’m afraid of being the pushy girl trying to shover her blog in your face. That’s NOT to say that’s what the “good marketers” are like, it’s just that whenever I imagine myself doing that, I’m afraid other people will see me that way. In my fear of becoming one extreme (overly aggressive about my blog), I become the other extreme: too modest. Sometimes I talk to people for five minutes before they look at my badge and realize, “Oh, you’re Ashley from Nose Graze!” because I never told them; they needed to look at my badge to figure that out.
This blog post idea originated from that happening at BEA. I wouldn’t go out of my way to tell people I’m from Nose Graze, or that I’m even a blogger. Then, at the end of the convention, I saw just how few business cards I handed out.
I do think there is a happy medium, one that I should strive towards. On the one hand, you can be too aggressive in your marketing. I’m thinking of the tour hosts who add bloggers to their mailing lists without the bloggers’ permission, or the authors who walk up and down BEA signing lines handing out their bookmarks (sometimes their book is a TOTALLY unrelated genre to the line—not cool), or the blogger who brags about how their blog is SO TOTALLY AWESOME and won’t shut up about it.
Then on the other hand, you can be too silent. You don’t even tell authors you’re a blogger because you’re afraid they’ll just be like, “Oh, that’s nice” and not actually care. Or you don’t introduce yourself because you don’t want to seem pushy.
I suppose the happy medium is in introducing yourself, explaining you’re a blogger, and maybe giving one line about it… then keeping quiet unless the other person asks more about your blog. You don’t want to be too “in your face” about your blog, but you also don’t want people to have no idea it exists!