1) Active social media profile links
I’m not interested in links to social media sites they’re not active on. What’s the point?
But if they freakin’ love Twitter and they’re on there all the time, then they better have a link to their Twitter profile!
2) Fantasy author? Maps! Illustrations! Graphics!
Maps being the key one here.
I know not every author has or can afford to commission maps and illustrations. But if they can, then I love to see them.
For the maps, I want them to be high resolution. A teeny tiny map I can barely read isn’t going to help me. I want to be able to make it nice and big so I can see ALL THE THINGS.
3) High resolution book covers
I can usually get my small 315×475 pixel covers from Goodreads. But if I’m in the market for something higher resolution (like for a book quote image, banner, etc.) then I hope to find it on the author’s website. At least 800px wide is nice.
4) Book inspiration
This isn’t actually something I’m interested in, but I think a lot of other people are. They like to get a better picture of the author’s inspiration of the book and how they picture the characters, scenery, etc. This often means:
- Pinterest boards
If you have ’em, show ’em!
5) Information & news
The kind of information I’m interested in:
- Proper reading order of books in a series.
- Publication dates for upcoming books.
- News and explanations if a book is delayed (why, new ETA, etc.).
- Cover reveals.
- New book deal announcements.
- Announcements about upcoming events.
The content on your site is just as important as the design
A lot of people get caught up in thinking that design is the most important thing. While designs can improve the user experience and create a good first impression, what happens when we look beyond the design and see no useful information?
We leave and may never come back.
As an author, your website is one of your best marketing platforms. Many of your viewers will be:
- Readers who have heard of you, but haven’t read your books yet. They visit your website to learn more.
- Readers who’ve read and loved your books more than anything. They’ll visit your website to devour more information, extra tid-bits, and news about future books.
Don’t make a bad impression by setting up an empty shell of a website. A little more content goes a long way!