There are a lot of “rules” when it comes to making business cards. You need to include your name, your blog name, your blog URL, your email address, your Twitter handle, your Facebook URL… Blah, blah blah.
Screw all that.
Having a memorable business card is more important than cramming EVERY piece of information on it.
Which do you like more?
- A business card with zero white space because every inch of it is being taken up with information: blog URL, email address, Twitter handle, Facebook URL, Pinterest URL, Instagram URL… Need I go on?
- A business card that’s unique, interesting, and makes you want to find out more on your own.
I don’t know about you, but I prefer #2. Especially because white space is like candy for designers.
Next month will mark my third year attending BookExpo America and of all the times I’ve been, I’ve collected A LOT of business cards. Never have I typed in the URL to someone’s Facebook page from their card, or found their Twitter profile from their card.
If I do anything with the cards, I check out the blog URL. That’s ALWAYS my first step. And once I’m on their blog, it’s faster and easier for me to connect on Facebook/Twitter/email through the links that are already in their sidebar. Having that information on the card is useless to me because I will never use it.
Give people ONE place where they can find all that information.
When I set out to create new business cards for Nose Graze, I wanted something simple and bold. I wanted to create a card that felt like a design in itself and not a informational poster.
In order to achieve this, I decided to ONLY put my blog URL on the card. My URL opens up a world of possibilities. They type it in and can find my Twitter, Facebook, Bloglovin’ and other social URLs in my sidebar. They can find my contact page in my menu. I didn’t need to cram all those details on my card when they’re right here on my website.
I wanted something that would catch peoples’ attention.
If I spilled my whole life story and biography onto my card, what need do people have to go check out my site? But by being a little ballsy and mysterious on my cards, I’m (hopefully) encouraging people to find out more. My goal is to make them curious and that curiosity is what will ultimately lead them to my blog.
You don’t have to use all the space.
When we set out to design business cards, our first thought is often, “How can I fill up this space?” It’s easy to fall into that trap, but it’s important to find your way out.
Business cards aren’t about filling up space. Sometimes they’re all about the space and what you don’t include.
If you cover every inch of your business card, it might look messy, cluttered, or disorganised. People won’t know where to look.
Decide where you want people to go and take them there.
Just like you want to guide your readers with a small navigation menu, you want to guide them with a simple business card.
Decide on an action plan.
What do you want people to do after receiving your card? DON’T make a list of 5 things like:
- Visit my blog
- Like my Facebook page
- Follow me on Twitter
- Follow me on Instagram
- Follow me on Pinterest
Because realistically that’s not going to happen. People are going to come home with hundreds of business cards and they’re not going to go through 5 steps for each one.
- Have a business card that INSPIRES and creates CURIOSITY.
- Decide on ONE (maybe two) thing you want the person to do.
If done well, #1 should push people to complete #2.
For me, #2 was visit my blog. That’s what I want and that’s why I included my blog URL.
If your one thing is to follow you on Twitter, then add your Twitter handle. If your one thing is to email you, include your email.
By giving people fewer choices and more of a linear path, they’re more likely to follow through.
I’ll let you know how it goes after BEA 😉
The beauty of attending a conference multiple times is that you can experiment. This is an experiment for me. Maybe it will crash and fail epicly and no one will visit my site from my business cards. But that’s okay, because there’s always another year. 😉