I’m about to commit marketing suicide.
On the day I announce pre-orders for my new e-course I’m about to tell you why you possibly shouldn’t buy e-courses.
But I want to be real with you guys for a bit.
E-courses are awesome, but they’re not always what you need.
I don’t want to say e-courses are bad. Because they’re not.
I want to address the fact that a lot of people seem to get stuck in this situation of thinking they NEED an e-course. I see people posting things like:
I really want to grow my business but I’m scared because I can’t afford this e-course that will help me do that. It’s a huge investment but I know I need it to move forward! What do I do?
- They can’t afford the course.
- But they think they NEED it.
This stuff BREAKS MY HEART, you guys. Let’s talk about it.
1) Don’t buy an e-course if: You can’t afford it.
If you can’t afford an e-course, then for the love of god, don’t buy it.
Don’t put yourself in debt or sacrifice your financial stability. Don’t do it.
E-courses should be something you invest in if you can afford them.
They’re investments. Either they’ll pay off, or they won’t. But you need to be able to accept the very real possibility that you’ll buy an e-course and it won’t give you any results. You need to be able to take that financial hit. If you can’t, don’t buy the course.
2) Don’t buy an e-course if: you can find the information for free.
You can find an insane amount of information for free online. You can find guides on how to grow your business, how to grow your blog, how to set up MailChimp, how to market like a boss.
The information is out there.
So what are e-courses then? They take the “DIY” out of it. Instead of having to find all that information yourself, it’s neatly packaged and presented to you. E-courses are a great way to have all the information presented to you in one place… if you can afford it.
E-courses will often make the learning easier and faster, but if you can’t afford the course, then there are alternatives. You can piece together knowledge on your own.
3) Don’t buy an e-course if: you haven’t tried anything yet.
- I searched for guides.
- I tried learning.
- I kept fucking failing.
- I get bored.
- I’m sick of piecing together information.
- The information I do find doesn’t feel relevant to me.
Okay so trying to learn on my own isn’t going so well. But you know what? I tried first.
Sure, I could still learn on my own if I put more effort into it, but I can afford the e-course and would rather buy that instead and get a pre-packaged solution.
But still, the point is that my first step was to go out and just try.
If you’re trying to grow your business, look up marketing guides. Experiment with new social media. Try releasing new packages. Try rewriting your services page. Try SOMETHING, before you convince yourself that you “need” help.
On that note…
So when should you buy an e-course?
Seriously, I’m not anti e-course. Otherwise I wouldn’t have made them. So let’s talk about when buying a course is a good idea:
- You’ve tried to find information on your own. Either you don’t like what you see, or you’re tired of looking, or you’re overwhelmed. In other words, the whole DIY thing isn’t working out for you.
- You’ve done some actual experimentation already and you’re still stuck or want more guidance.
- You’ve found a person you know and trust to do a good job teaching you. You’re confident that they will help you learn where other guides might have failed.
- You can afford it. Even if the e-course doesn’t pay off, you can afford the loss of money.
E-courses are fabulous tools. Ultimately, the main thing they do is make your life easier. They take the “info searching” out of the equation. Instead of having to find information yourself and separate the good from the bad, you get it all neatly packaged and presented to you. That in itself makes it worth it for so many people (myself included).
But don’t think that e-courses are REQUIRED.
- You can start a business without a guide.
- You can grow your business without a road map.
- You can set up MailChimp by Googling for free tutorials.
- You can even learn to code by searching for guides online.
E-courses simply make that process easier, and often more relevant. They can take a vague topic and apply it to your niche or your situation.
- Learn to code by building a custom WordPress child theme.
Want to learn to code? Think e-courses are right for you?
My new e-course Master Customizer teaches badass women how to code for the first time (and customize a pre-made WordPress theme in the process!). If you’ve decided that e-courses are a good fit for you, then feel free to check out the website for more information and get the course for half price.