I understand why people hire someone to write the copy for their website that sells products. Or just in general, if you have a huge corporate business, it makes sense that you have a dedicated copywriter. It’s not going to be the CEO sitting there writing website content.
Am I the only one who doesn’t like the idea of an individual freelancer hiring someone to write copy for their service business?
Take a web designer as an example. They have a website geared towards their clients. It’s all about selling themselves and their services, right? Now if I were looking to hire a web designer, I’d browse through their website and try to “get to know” the designer a little. I’d listen to their “voice” and try to determine if we’d be a good match (not just design-wise, but also personality-wise). I think this is particularly important if you’re going to spend several hundred/thousand dollars and work on a project for 2-6 weeks with a person.
But wouldn’t you feel a bit cheated if you found out that the entire website was actually written by someone else and not by by the person you’re trying to hire? What if the personality you click with isn’t that of the web designer, but of the copywriter?
How do you feel about hiring a copywriter?
I’ll admit, I have ZERO experience with hiring a copywriter so I don’t know the process at all. Maybe I’m getting it all wrong. I’ve just always been a bit put off by the idea of putting someone else’s writing on my business site and services page. It doesn’t feel genuine and I’d feel like I was misleading people or misrepresenting myself.