If you’re a designer or have some kind of business website, you may have found yourself in this position.
Creative Whim is a one-woman gig. Except when I partner up with people to code a few pre-made themes, it’s all me. It’s my website, my custom design services, my portfolio. And yet, while writing the copy for this website, I constantly found myself using the words “we”, “us”, and “our”. For example, for a while I had one sentence that said:
See why over 1,500 clients love our products
And this is just one example. Until I went through and changed it all, these plural pronouns were scattered throughout the entire site.
WHY!?!?! Why did I feel the need to use plural pronouns even though there’s only one of me? Is it because “our” sounds more professional?
After a few weeks or months of using plural, I woke up one day and saw the light. I just looked at my website and thought, “Who is ‘we’? What the hell did I write? I’m only one person!”