For a long time now, I’ve been splitting my online presence between:
- Nose Graze – The blog
- Creative Whim – The “design/dev” site and shop
But for the past year I’ve been constantly asking myself, am I doing this wrong?
I didn’t create two brands on purpose
At one time, it felt natural for me to have two online presences. Creative Whim was created first. It was my business and portfolio. When I wanted to create a book blog, it made no sense to put it on my “business site”, so I started a whole new domain. But after blogging for a year on Nose Graze, I realized that all of my business was starting to come from Nose Graze, as a result of the blog!
When all of my business started coming from my blog, it didn’t make sense to have my official business site on a separate domain.
I was afraid I was doing myself a disservice.
When people hear “Nose Graze”, do they know that I’m also “Creative Whim?” Or when someone says, “The Ultimate Book Blogger Plugin, made by Creative Whim,” do they know that that’s actually me?
I was trying to promote two totally different brands and identities. And it was hard. At one point I tried to manage two Twitter accounts—one for Nose Graze and one for Creative Whim—but that ended VERY quickly. Managing more than one account seriously sucks.
And every single day I would ask myself, “Would I be more successful if I focused on ONE brand?”
But change never came, because it was scary as hell
Deciding to totally merge one brand into another is REALLY SCARY. It’s irreversible. I mean, technically it’s possible to reverse it, but it feels a bit like brand suicide to have two brands, merge them, then split them again. Way to confuse your audience!
I knew that if I was going to do this, I had to be absolutely certain that I wanted to. And that was the problem—I wasn’t certain. I was afraid of making a mistake. I was afraid of losing half my business.
And which brand becomes the umbrella?
For me, this wasn’t even a question. I knew that if I made this merge, I would merge everything into Nose Graze. Some people think that’s a mistake. Creative Whim sounds more like a design/creative company/industry (because it has the word “creative” in it). But to be honest, I don’t feel like I have a connection with the name “Creative Whim” any more. I don’t dislike it, I just don’t have strong ties to it. Nose Graze, on the other hand, feels like home.
So screw what I “should” do.
Screw what “sounds” like a creative/design company.
I chose what felt right. And that’s Nose Graze.
I want a strong focus
- I want one name and one brand.
- I want to be able to focus on building a single name.
- I don’t want people to have to explain what one brand is (“oh, Creative Whim is that girl from Nose Graze”).
- I want everything I do to be connected.