What types of things should I be putting for the Focus Keyword when I’m using the Yoast SEO plugin?
This question refers to the WordPress SEO by Yoast plugin.
What do focus keywords do?
First of all, I’d like to point out that the focus keyword doesn’t actually affect your SEO. This keyword spot is put in to help you judge how well your post is optimized for a specific keyword. So when you write a post, you have to pick a keyword(s) that you want to target.
How to pick focus keywords
So, to use this post as an example, I might pick focus keywords as my focus keyword (haha!). Those keywords are meaningful and they strongly relate to the post I’m talking about. Ultimately, you want to pick keywords that are short, sweet, and relate to what you’re talking about. Think about some keywords that people would include in searches that relate to your post. So of you’re reviewing Allegiant by Veronica Roth, your keyword might be “Allegiant”.
When you put in the focus keyword, the plugin calculates how well your post is optimized for that keyword. If you look at the Page Analysis tab, it will tell you things like how often the keyword was used throughout the page, whether or not it appeared in image alt text, etc.
Then, based on the page analysis, your post will get a rating like this:
The rating can be green (good), yellow (okay), or red (bad). For the full breakdown, be sure to check out the Page Analysis tab. That will give you tips on how your SEO can be further improved.