Whether you’re interested in starting a blog or launching a new product, there’s often the fear that you’re too late to the game.
- There are already tons of blogs about the topic.
- You already know 3 people who have launched a similar product.
- Someone else in your niche already offers the same service.
…are you too late? Is there no room for you?
The answer is no.
To really illustrate this, let’s talk about two book bloggers who both release the same product. Let’s say it’s a planner for managing book reviews.
Both of these bloggers can be successful for two main reasons:
1) Even within niches, there are sub-niches.
Even in something as niche as “book blogging” there are other niches. These other niches can be broken down in tons of different ways…
By social media platform.
- Bloggers who hang out on Twitter.
- Bloggers who hang out on Facebook.
- Bloggers who hang out on Instagram.
Seriously. These are massively different communities with different audiences. I was incredibly surprised when I started taking Facebook groups seriously and was introduced to an entirely different community of book bloggers who love Facebook.
- Book bloggers who primarily read indie/self-published books.
- Book bloggers who primarily read books by big name publishers.
And of course there are bloggers who read a healthy mix.
But I find that the book bloggers who focus on self-published books and promoting indie authors are in a vastly different space from those who mainly read big HarperTeen / Penguin / etc. titles.
- People who mainly read new adult romance.
- People who mainly read sci-fi and dystopian.
- People who mainly read fantasy.
- People who read a mix.
My point is… two bloggers could release the same product in the same niche, but still be reaching completely different people.
If Blogger #1 primarily lives on Twitter and reviews books by big publishers, they may never even come across Blogger #2, who primarily hangs out on Facebook and reads self-published books.
If they’re in different spaces and their peers are in that same space with them, then there’s certainly room for both people and their products (even if they are similar).
2) Different people put a different spin on what they create.
When people buy a product, a huge part of what they’re buying is YOU—the seller.
To give you an example, so many of the reviews for Ultimate Book Blogger talk about the customer service or even mention me by name. Sure, they talk about the actual product a bit, but they also talk about me.
“Also, I had done something strange with it at first, and Ashley was so helpful, answering my e-mails the same day, getting back to me with solutions and making sure I got everything to work the way I wanted it to.”
“Ashley was awesome at helping me customize it slightly to suit my blog perfectly, too!”
“Ashley is very professional and goes above and beyond to help with everything.”
“Ashley is awesome! Answers your emails quick if you have a question and sends you updates to the plugin when she thinks of something cool to add to it.”
Yes, people buy Ultimate Book Blogger because they want the features, but they also buy it because they read my blog, have seen my work, and just trust me to deliver a quality product.
When recommending my hosting service people often say they recommend, “Ashley” or they love “Ashley”.
People are buying the product because YOU made it.
They know you, they trust you, they care about you. They’re confident that YOU will deliver an awesome product.
If you see two identical products, which are you more likely to buy? The one made by someone you know? Or the one made by someone who’s a stranger to you?
Plenty of people will know Blogger #1 from our example, but not Blogger #2. And vice versa.
Everyone tackles things from a different angle.
Even if you have two book blogger planners, they won’t be completely identical. They’ll have different formatting or different focuses.
Similarly, if you have two e-courses on the same topic, the lessons will still be different. The voices will be different. The focus will be different.
People will buy your product because they know your voice and have seen your blog posts and know that they like your personal style.
Don’t be afraid to release your blog post or product just because it’s already been done before.
Yours will be different, even if simply because it’s made by a different person.