The Annie Sloan Hands logo (pictured in the photograph above) is a trademark of Annie Sloan Interiors Ltd.
You know what one of the biggest must-haves is when designing your own logo? A huge bundle of inspiration. That’s why I love those super cheap bundles of hundreds of fonts, vectors, and other assets. They’re so much fun to peruse and get inspired!
In honour of The Hungry JPEG’s most recent bundle I’m going to teach you how to create your very own logo design.
Recommended programs & resources
- Bridge (optional)
The Hungry JPEG’s July bundle(check out the otherbundle available now!)
Ready to get started?
Step #1: Install every single font!
This is where I like to begin. Fonts are my biggest inspiration. When I see a font I like, I can start to put together all the other pieces in my mind. So let’s start here!
The Hungry JPEG now has a “Quick Install” feature for fonts, where you can easily install all your new fonts at once!
I just dragged all the fonts into my “Fonts” folder, but the instructions for each computer may vary slightly. Luckily they also include some Quick Install instructions in the download pack!
Step #2: Open up Photoshop and play with fonts!
Here’s where things get awesome.
I open up a nice, big Photoshop document. In this case I’m going with 1000×1000 to give me plenty of room to play.
I like to start out with a neutral colour, like #333333. It’s a nice, dark charcoal. Just a few shades lighter than black. Because at this point, I don’t have a colour scheme in mind yet.
Then, start writing your blog/business name in each of the fonts. I keep each font on a new layer so I can easily toggle between them. As I go, I delete the ones I’m not particularly interested in.
Here are the choices I ended up with:
From top to bottom, those fonts are:
- Lettres Douces
- Sortdecai Handmade Script
Right now I haven’t decided which font I like best, so I’m going to move onto the next step, which is getting inspiration from the graphical assets.
Step #3: Finding graphics to accompany the text
This is when I start perusing through the Graphics folder included in the bundle.
Typically what I do is open up the folder in Adobe Bridge. I do this because Bridge provides great previews of all files (PSD, Illustrator, etc.).
I literally just browse through the folders looking for inspiration. I start pulling together and exporting any assets that interest me. They don’t have to make sense or go together, I just start collecting ideas.
Any time I come across a graphic I like, I paste/export it into a blank Photoshop document, because Photoshop is my program of choice. In order to preserve the vectors, I make sure to save them as Smart Objects whenever possible.
The smart object allows me to continue resizing vector graphics because it doesn’t rasterize them (as it would had I selected “Pixels”).
Each asset is also on its own layer so I can easily move things around and copy them to another document.
Here’s what I ended up with:
As I said, these are all very different. It’s kind of a wild collection, but that’s okay. I may not use them all in my logos, and I certainly won’t use them all in one logo.
Step #4: Mix and match fonts and graphics to create tons of different logos!
Once you have all your graphics, it’s time to put them together with fonts!
The goal here isn’t to just create one logo and stick with it. You want to create tons of different logos. We do this because your first logo probably won’t be the best or your favourite. But the more you experiment and play around, the better your logos will get. It’s better to give yourself plenty of options.
It’s super simple and I even used the colour that came with the laurel (it’s gorgeous!). You’ll notice that I paired it with one of my chosen fonts (Lettres Douces). But there was a lot of empty space around “Nose Graze” so I also added a tagline in Source Sans Pro.
This one is using one of the floral graphics. I went with the same font as in logo #1. I think I’m starting to really love this font! I’m not 100% on the colour of the Nose Graze text though. I used the colour of the branch, but It seems a tad out of place.
I’M MASSIVELY IN LOVE WITH THIS ONE!! This one is the most “me” so far. It’s easily the simplest one so far and it took all of two seconds to make, but I LOVE IT!!
This time I used the Sortdecai Handmade Script font. I knew straight away that the whole “nosegraze” I had written out before wouldn’t fit, so I cut it down to just “ng” and it fit in the diamond perfectly!
I could even do a cool inverted version with the filled in diamond:
Keep going until you’re happy (or even past that point)
I’m super happy with my diamond logo, but I could even keep going if I wanted. True, the diamond logo may still be my favourite, but you never know what else will come along.
Typically when I create logos I have a very long process:
- Find one I love
- Keep experimenting
- Start trashing the ones I no longer like
- Let the logos sit for a few days
- Come back to them with a fresh set of eyes
- Keep tweaking and adjusting
And I do all that until I’m 100% happy with a logo. Otherwise, sometimes I make a logo, love it, but then three days later I realize that I’m already sick of it. So it’s important to let those logos sit for a while to ensure that you’re going to keep loving them long-term.
Looking for more logo design tips? Download my free list of logo design dos and don’ts!
I’ve put together a list of 7 things you should NOT do when designing your logo and 7 things you SHOULD do. Click the button below to get the list.
It’s time to open up your bundle of fonts and graphics, load Photoshop, and get to work! Feel free to share your results below. 🙂