I started thinking about this after seeing a Facebook conversation about “huge book blogs”. Those people were referring to “huge book blogs” as ones that have 20k+ likes on Facebook. I thought it was really interesting how the focus was on Facebook rather than on the actual blog (number of subscribers/page views/comments).
Why judge a blog by its Facebook page?
When I think of a big blog, I think of numbers on the blog itself—not on its related social media sites. If someone has 20k Facebook likes, I’d think, “You have a big/successful Facebook page.” But I wouldn’t necessarily think they have a big blog. Why would you judge a blog by its Facebook page?
It’s definitely possible for a blog to only get 50 page views per day, but for the Facebook page to have 20k likes. AND, it’s certainly possible for a Facebook page to have 20k likes but VERY little interaction. A great example of this is why Copyblogger deleted their Facebook page.
Copyblogger is an extremely popular site. Their Facebook page had 38,000 likes. However, they were only getting an average of 25 likes per photo and 3 shares per photo. That’s not a huge amount. In fact, Copyblogger was seeing such little success from its Facebook page that they decided to delete it completely.
What makes a book blog “big”?
How do you judge a book blog? What makes it “big”? Is it the Facebook page? The number of page views? The number of comments? The number of email subscribers?
Personally, I think it’s a combination of blog-related activity—not social media. My opinion is that if you have a wildly successful social media account (Facebook/Twitter) then it’s not related to your blog unless it drives traffic to your blog. And if it drives traffic to your blog, then that will be reflected in your blog’s page views.
So in the end, I think the size of the blog should come from the number of page views (reach) and the number of comments (concrete proof of reach and interaction).