1. I like to DOMINATE a topic.
When I put my mind to a certain topic, action, or goal, I don’t just read a few words and bail. I read EVERYTHING.
I like to completely dominate and master a topic, and walk away feeling like an expert.
Not sure what I’m talking about? Let me give you a few real examples.
That time I became obsessed with border collies.
Once I became OBSESSED with border collies and agility. I didn’t own a border collie (or even any kind of dog), but I was literally OBSESSED with them after watching one single video.
I then proceeded to binge watch YouTube videos and devour articles about:
- How to train a dog.
- Agility competitions.
- Shaping (dog training).
- Border collie behaviour and recommended environments.
Despite not owning a dog and having no intention of getting one (not due to lack of desire, believe me), I became an effing theoretical expert on training dogs and border collie intelligence. (Not really an expert, but hey, I learned a lot.)
I’ve always enjoyed photography. At one point, I decided to finally take the next step and get a DSLR. But I knew nothing about DLSRs, how they worked, what to buy, what lenses mean, or what the hell an f-stop is.
So I learned.
I scoured the internet, read seemingly every topic on a photography forum, and devoured blog posts. In just a few days, I came away with:
- Knowledge of f-stops, focal lengths, ISO, and more.
- What Canon camera was best for me.
- What lens to start with, and what lens to use for what purpose.
- What macro photography is, what kind of lens you need, and the difference between ‘fake’ macro settings and true 1:1 macro.
- How to use the different camera modes (and why auto sucks balls).
In just a short period of time, I went from being a total noob to being someone who could actually answer questions for other people.
What the hell does this have to do with blog posts?
I promise, this all has a point.
When I read a short blog post, I usually don’t walk away feeling like I’ve gained some epic knowledge.
But when I read a long, meaty, badass blog post, sometimes I can walk away feeling like an expert, or at least a newbie expert, if such a thing could exist.
One epic blog post can take you from noob to “hey, I actually have a solid understanding!” And that’s the material that will keep me on your blog and coming back for more.
2. The longer the blog post, the more value (usually). And people love value.
I know this isn’t always true so let’s not have my head. Yes, I know that you can have short posts that are valuable, and having a lengthy post doesn’t immediately make it valuable. I know all those things.
But typically, a long post means more information and more effort. And typically those two things combined, means more value.
I hate walking away from a blog post all like, “Cool story, bro.”
But I love reading line after line after line thinking, YES YES YES! SO MUCH TO LEARN!
Even if not every single sentence is valuable to me (like if I know something already), I like having it there. I like being able to pick and choose which pieces of the article feel relevant to me. The shorter the post, the less there is for me to choose from, and the more likely I’ll feel like I’m walking away with nothing.
…which brings me to…
3. Long posts make me feel satisfied.
My biggest pet peeve with short posts is that unless it’s a very specific quick tip that I’ve never heard of and is going to blow my mind, I often walk away feeling like I haven’t gained anything.
- I feel like only the surface was scratched (“where’s the rest?”).
- There wasn’t enough to excite me (“that’s it?”).
- It isn’t memorable. I’ll forget about it in two minutes (“whatever”).
I like to walk away feeling inspired. I like my wheels to start turning. I like to be pumped up and ready to go, whether that’s for:
- Implementing SEO techniques.
- Redesigning my blog.
- Getting started with email marketing.
- Adding content upgrades and building my list.
- Learning to code.
I like to walk away screaming HELL TO THE YES! And be pumped to use my new knowledge to turn into a blogging badass.
- Give me knowledge.
- Give me inspiration.
- Drown me in your epicness.
Those things take time, which is why you should spend more time writing fewer posts. Instead of whipping out 5 one-paragraph posts per week, write one epic post per week. It isn’t the number of posts you write that makes you memorable—it’s the quality of the posts themselves.
All that being said, don’t write long posts just for the sake of it.
Long posts have a time and place.
It’s true, some posts are better off being quick and short. Just because a post is long doesn’t immediately make it valuable. It has to actually have that ‘value’ element.
When writing a post, ask yourself:
- “Is there more I could say on this topic?”
- “Could I dig deeper?”
- “Have I provided examples and/or demonstrations? Should I?”
If your long post is 10 paragraphs of wishy washy bullshit (like those English papers I used to write), nobody is going to enjoy reading them.
But if your 10 paragraphs are action-packed punches of value, it’s going to be amazeballs.
“Longer posts usually perform better on every level.”
“Longer content gets shared more”
“The results showed that the average content length of each of the top 10 results was more than 2,000 words.”
“If you want your articles to rank well, consider using long-form content.”
“blog posts are all about quality and not filler. This has never been truer than it is today, in an age of SEO where low value, purposeless content is useless at best and detrimental at worst.”