I’m a blogger (duh) but I’m also a web designer. I love both of these things equally! But I think there’s one big problem with being both of those at the same time.
Blogs do well when they have a strong brand. This brand can come in the form of a unique logo or a layout that’s easily identified as being “x blog”. As readers, we learn to associate certain visuals with certain blogs. If you find yourself doing that, that’s how you know that the blog has a strong brand.
Is it possible to redesign a blog too often?
But what happens when the blog is constantly being remodeled? The design keeps changing, the logo keeps changing, the colour scheme keeps changing. Change is fun, especially for a web designer. I love experimenting with ideas, my own personal style is constantly evolving, I love trying out new coding techniques, etc. And as a blogger, going through change is also fun. Having a new layout is exciting!
However, is all this change good for your brand? If your logo, design, and colour scheme keep changing, people aren’t going to strongly associate your blog with certain visuals. If those visuals keep changing, people may not have a concrete idea of your blog in their heads.
For example, Coca Cola has updated their logo over the years, but they haven’t really had any drastic changes. It has always kept the same general appearance, just with a small tweak in typography or positioning. But we always have that Coca Cola red and the same general font idea. That’s why when someone says “Coke”, it’s so easy to imagine that strong red colour and that loopy font. But what would happen if they went through massive changes once or twice a year? What if they switched from red to green to yellow to pink and back to red. Which colour do you associate Coke with? It becomes harder to pick one defining brand if it keeps changing.
I constantly have the urge to redesign Nose Graze
Finally we get to the point of my post! Really this whole thing is about me having these constant, massive urges to redo the Nose Graze design over and over again. And each time I do this, I stress over printing new business cards to match the new design, and creating a new button, etc. And each time I do that, I worry about weakening my “brand”. Do I even have a brand? Do I need a brand? Should this even be something I worry about?
Just like I’m a mood reader, I’m a mood designer. My tastes are currently changing and I always like Nose Graze to reflect my current tastes. But this might end up with me redesigning Nose Graze twice a year! Is that too often?