I kind of got into a mini argument with an author on Twitter and I’m curious to see how you guys feel about it.
Some authors will tweet things like:
Epic new fantasy novel out now! Only $0.99 on Amazon! [url]
They’re talking about their own book, obviously. Now if an author wants to just create a new tweet and send that message out into the twitter feeds, I think that’s fine. You can say whatever you want on your own twitter account. But what I have a problem with is when the same message is directed at INDIVIDUALS (meaning it gets sent to someone’s notifications) and is copy and pasted to tens or hundreds of people. So instead of the above message, we get:
@NoseGraze Epic new fantasy novel out now! Only $0.99 on Amazon! [url]
I don’t follow this person. I’ve never heard of them. I’ve never expressed an interest in their book. And yet they’re targeting me. I personally see it as the social media equivalent of spam mail. Spam mail is when someone sends you an email advertising their product but you didn’t sign up for their mailing list. Thus, it’s spam. When converted to twitter, it’s where someone sends you a message advertising their product but you didn’t ask to be notified. You didn’t follow them or express an interest. They’re just copying and pasting the same message over and over to different people.
Now when I expressed my views, the author responded claiming it was “marketing” and “networking” and “connecting with people worldwide”. I don’t think that’s the case at all. They’re just sending out automated spam. I thought marketing was more about meeting people and engaging in two-way conversations through combined interests? Not just sending out your advert to everyone you see.
I would never even consider sending messages like that. Yes I tweeted a lot about LitRate during that campaign, but I would never dream of sending a message directly to an individual saying:
@PersonsName have you backed LitRate yet? [url]
@PersonsName LitRate – an upcoming social media site for book lovers [url]
Ugh! That’s just annoying!