Hi Ashley – thanks for your content. It has been really helpful to me in trying to decide how to position my blog name. I have a bit of a dilemma as I will be the brand. I am a soon-to-be-author, hope to do some public speaking and also consult. If I just use my name in my domain name, it won’t be keyword efficient. My domain name is kateharts.com. I was thinking of using a keyword strong blog/podcast name such as lifebusiness.com, but do you think I should also somehow include my name such as katehartslifebusiness.com? Is this too long and cumbersome? Thanking you hugely in advance, Kate xx Kate
Keyword rich names aren’t as useful as they used to be
Remember when search engines used to use meta tags to help rank content? That’s sooo a thing of the past. They’re not even used anymore because search engines got smarter. Now they don’t need meta tags to figure out what a site is about. They use the content of the site. The same can be said for keyword rich domains.
Keyword rich domains used to be all the rage. It was common to see them rank more highly than domains that didn’t have keywords in them. However, this is becoming a thing of the past. Search engines now rely more heavily on the content of your site rather than what’s in your domain name. If you provide quality content that is relevant to the search term, you will rank highly regardless of what your domain name is. Because of this, I personally think it’s more beneficial (and just looks nicer) to focus on developing a unique, memorable brand, rather than bloating a name with keywords.
For a brand name, lifebusiness.com means nothing. Yes it’s keyword rich, but it does nothing to set you apart from everyone else. Yes it’s easy to say and type, but is it super memorable? Will it associate people with you very easily? I don’t think so. (Also it’s worth noting that something like lifebusiness.com will already be taken.)
Something unique and memorable will help you develop your brand
What’s going to set you apart from all the others? A unique and memorable name. That usually means keeping it short, sweet, and interesting all at the same time. Katehartslifebusiness.com is too long and wordy to really achieve that. Kateharts.com, on the other hand, is short and meaningful (it is your name, after all!). Plus, kateharts.com gives you freedom. If you go with katehartslifebusiness.com, you’ll feel more restricted to only posting about “life business”. It’s less of a brand and more of a topic. But with kateharts.com, you have the freedom to blog about consulting, talk about public speaking, but also talk about books, life, ice cream—whatever!
This is useful because peoples’ interests change over time. You may want to blog about life business/consulting now, but will that still be the case three years down the road?
I went with a “brand-able” name, rather than keywords
This is one of the reasons I chose to go with a brand-able name, rather than a keyword rich name. I could have gone with “AshleyEvansBookReviews.com” or “GreatYoungAdultReviews.com” or something with a ton of keywords. But those kinds of names are not memorable. Also look how long they are! The longer a name is, the harder it’s going to be to remember (and the more annoying to type).
There are thousands of “[insert word]BookReviews.com” names, or “[insert name]Reads.com” names. It’s hard to remember them all and differentiate them because they’re all so similar. That’s why it’s better to pick something unique; if it’s different it will help you stand out from the crowd.
NoseGraze.com, is unique, quirky, and even kind of weird. But being weird is okay, because weirdness can cause people to remember it. Like The Onion. I mean.. The Onion? What the hell? That’s kind of weird.. but that’s one reason why it’s memorable.