I’ve encountered an annoying problem lately. I’ve started following fewer book blogs and more freelance/designer blogs. Some of their posts are pretty awesome! However, most of these blogs don’t offer a normal RSS email subscription service. I follow blogs via email. That’s how I stay updated with their latest posts. But many of these freelance/designer blogs, don’t have a simple “get my blog posts via email” subscription feature. Instead, they offer a newsletter.
The newsletter usually talks about some of the same things they discuss on their blog, but it doesn’t actually inform me of blog posts! Here’s an example:
I followed this one blogger about two or three weeks ago. I never got an email notification about new blog posts so I kind of forgot about them. Then I got a newsletter email that talked a bit about crafting your brand and went on to say:
[…] we’ll not only talk in depth about all the things that goes into your brand (I talked about some of those other things on the blog today), but we’ll also […]
I was immediately like, “Woah, a new blog post? Why wasn’t I informed???” So I clicked on over to the blog and found like FOUR new blog posts since I subscribed. And this “newsletter” didn’t tell me about any of them.
Please help me follow your blog—I like it!
I don’t care about your newsletter. I don’t want you send me random ramblings once or twice a month. But your blog? Your blog ROCKS! I want to stay updated and read everything. So why won’t you give me a way to stay notified?
I’ve seen this with a few book bloggers too
I don’t think the book bloggers are doing it intentionally, but I have seen it in this community as well! Most of the people who do this use MailChimp and fall into one of two categories:
- 1. They don’t know how to set up an automated RSS-to-email campaign that sends out email updates every time they make a new post. So instead, they manually set up a campaign when they remember and link to their latest posts.
- 2. They intentionally send out a newsletter only about once or twice a month with a few of their recent posts.
If you fall under category #1, try reading this RSS-driven campaign tutorial for MailChimp. If you fall under category #2, please consider letting people choose whether they want to receive posts as soon as they’re published or a monthly newsletter. I have a tendency to auto-delete all emails that are just monthly newsletters with 10 posts crammed in there.