It seems like everyone writes a post about how they’re, “done with page view/follower numbers because they’re not important!” Then heads all around nod in agreement.
I’m going to talk about “the thing you don’t talk about” and that’s the fact that I care about my numbers.
My numbers are a measure of personal success
I think of this kind of personal success in the same way that a mother views her child (or so I assume). A mother is going to love her child no matter what, but most mothers want their children to succeed. They want them to go to school and get good grades and land a job that allows them to support themselves comfortably. If they don’t get good grades, they still love their child. BUT, I think most mothers still have that hope that they’ll do well in life, succeed, and be happy.
That’s how I see my blog.
I love my blog no matter what—if I have 1 reader or 1,000. But I hope my blog will succeed.
I don’t care about numbers for ARCs or for being marked as “the best”
I don’t want or need every single ARC. I don’t want to have millions of page views so I can have the best publisher connections. I don’t want to be “bigger” or “better” than this blog or that blog. I just want to do well for me.
If my page view/comment/subscriber numbers go up, it tells me I’m doing something right. It tells me my efforts are paying off. It tells me that people like what I have to say and it encourages me to say more.
Everyone has goals and achievements, I have them for my blog
Most people have goals, milestones, and/or achievements in their life. They can be things like:
- Get a 2000 on the SATs
- Take at least 10,000 steps per day
- Lose 2 lbs a week for x weeks
- Write 500 words a day
But it seems like when people talk about caring about blog numbers we get all funky about it. People say you need to STOP caring about the numbers. Why are blog numbers bad, but those other numerical goals are fine?
You don’t have to OBSESS over numbers, but you can use them and love them
There’s nothing wrong with checking numbers regularly. There’s nothing wrong with setting goals. There’s nothing wrong with using stats to monitor what works and what doesn’t. That’s how I’ve figured out that my book reviews are my least popular content pieces and my discussions are my most popular.
You don’t have to live by your page views and tailor your blog around them 100%. You don’t have to stop posting reviews just because they’re the least popular. You’re free to make whatever decisions you want. But I personally still like to have that information. I like to know what works and what doesn’t and how well my posts are performing. If I want to “follow the numbers”, I can. If I want to say “screw the numbers, I’m posting this anyway”, then I can do that too.
Statistics can be a great motivator!
One of my favourite things in the world is publishing a post and seeing it get tons of comments. I LOVE having people engage on my blog. I love seeing what people think and how their opinions may differ. Getting a lot of comments and/or page views on a posts can REALLY impact my blogging.
- A ton of comments tells me I’m doing something right. People like these posts and maybe I should do them more often.
- Seeing a blog post get a lot of attention is motivating! It makes me want to keep going.
- Seeing my numbers go up makes me feel extremely proud. I feel like I’m doing something and getting better at it. As my blog grows, I feel like I’m growing too.
And just like high numbers makes me happy, low numbers can make me sad. When my blog stats plummeted for seemingly no reason a few months ago, I was really upset. And that’s okay! No, it’s not the end of the world. No, it doesn’t mean I’ll quit blogging out of frustration. But it’s okay to be sad about dropped numbers. There’s nothing wrong with that. I don’t let numbers rule my life, but I do let them be in my life in some capacity. I take notice of them and appreciate them.