Seven months ago I reported my top pages that led to subscribers. I talked about how I got the most subscribers on my homepage by far (60).
Today I’m not talking about pages. I’m talking about opt-in locations.
I have three opt-ins: which one is most popular?
- I have an opt-in form in my sidebar.
- I have an opt-in form below each post.
- I have an opt-in form on my about page.
I’ve been collecting data for months now and I’m excited to share it with you! We’re going to look at which of those three opt-in forms is used most often.
The statistics! Gimme, gimme!
This isn’t all time data—it’s just from the last few months.
|Form Location||Number of Subscribers|
Below posts is the winner!! I guess it’s a good thing I added that one in, huh? 😉
But I do want to say that the sidebar location actually held the lead for a long time. Then, suddenly, below posts zoomed ahead. So I think they’re both excellent spots.
It’s natural that the about page has a lot less, since it’s just one page, whereas the others appear on multiple (or almost all) pages. But I think it’s clear that it’s well worth it to add an opt-in on the about page. People are using it! That’s 34 people who otherwise may not have subscribed.
The about page is where your reader gets to know more about you and connect with you on a more personal level. That’s probably going to make them want to subscribe (or not, I guess, haha).