Whenever someone subscribers to my blog via email, I log the referring page (the page they signed up on). Today I’ve dissected that data and can’t wait to share it with you! We’re going to figure out which posts (or pages) led to the most email subscribers.
Note that I only started logging this in the last few months, so I don’t have “all time” statistics. Waaa. 😛
The most common pages people subscribed on
- Homepage 60
- How to Choose a Good Blog Name 5
- How to Get Your Review’s Star Ratings in Google Search Results 4
- Tips For New Book Bloggers 3
- Tutorial: How to Set Up Your Blog With MyMail & Amazon SES 3
- If You Love Tweak Me, You’ll ADORE Version 2! 3
- The Best Way to Track RSS & Provide Email Subscriptions on a WordPress Blog 2
- All the WordPress Plugins I Use for Blogging 2
- Review Policy 2
- How to Make Your Background Image Fill the Whole Page 2
- Do You Have a Subscribe via Email Option? 2
- Sitting at Starbucks – Post Your Reviews to Goodreads Automatically 2
- Giveaways 2
And all the others only have 1 signup per page so I haven’t included them.
I find it interesting that the homepage has so many. I assume people read a blog post before they decide to subscribe.. so maybe they read a post, like it, click over to the homepage to check things out more, then sign up via the sidebar there? Let’s bring in Google Analytics to help out.
Tracking visitor behaviour
My most popular post by far is the one on How to Choose a Good Blog Name. So let’s use Google Analytics to dissect that data.
In the last month, that post has gotten 925 sessions. Of those, 40 people have proceeded to click through to another page (what a horribly low percentage, but never mind). Here are the pages they went to:
- 22 went to the homepage
- 2 went to my reviews page
- 6 went to the about page
- 1 went to the post what does a huge book blog look like?
- 9 went to other pages
Then the second interaction shows more and more people going back to the homepage. Of the two that went to reviews, one then went to the homepage after. Of the six that went to about, two went to the homepage after. And so on…
So I guess it makes sense that with the homepage being such a common destination it would yield so many new subscribers.
Next Up: Sidebar opt-in or below posts opt-in?
I have two signup forms on my blog: one in the sidebar and one below each post. Next up, I’m going to figure out which signup form is more popular!
Sadly, I only just started logging which form people use, so I’ll probably wait at least 3-5 months before I show the results. I want to get plenty of data!