I may not be the all powerful, all knowledgeable, social media guru, but at least I can share my experiences. I’ll talk to you a bit about my traffic from social media, and how beneficial I think each site is for growing your blog!
Social Media Statistic Overview
I gathered some statistics about my social media referral traffic and first I’ll share those with you! These stats detail how many visits I have gotten from each social media site.
|Social Media Site||Number of Visits|
Going in-depth with social media
As you can see, Twitter is the single most important social media site for growing your blog. That’s where most of my referral traffic comes from. Whenever people give out tips on how to grow your blog, they always say “Get on Twitter”—and look how true that is!
There are several different ways to utilize Twitter for growing your blog:
- Chat socially and make friends. If you just hop on Twitter to chat, you’ll meet new people, those new people will check out your blog, and some of them will keep returning. Woohoo! New followers! Just make sure you have a link to your blog in your profile, and it’a also good to have your blog name in your display name.
- Have people tweet about your giveaways. This will help spread the word about your giveaways and thus drive more traffic to your blog.
- Tweet about all of your new posts. Don’t spam-tweet your posts, but tweet once or maybe twice a day. Don’t *only* tweet the URL to the post though; try to come up with something interesting to say along with it.
- Are you on WordPress? Install Tweet Old Post. This plugin will automatically tweet about your old posts! This plugin does WONDERS! I get a lot of traffic on some of my old posts because of this plugin. However, don’t be obnoxious with it. You can set the “minimum interval between tweets”, but don’t put that number too low or you will annoy people. I have mine set to 6 hours, which means the plugin will only tweet one post every 6 hours.
Goodreads actually came out a lot more beneficial than I expected. All you have to do to get traffic from Goodreads is create an account, put your blog URL in your profile, maybe put a graphic for your blog in your bio, then post all your reviews on Goodreads with a link to your blog at the top and/or bottom of the review.
HOWEVER, please don’t be one of those people who only puts an excerpt of their review with a link that says, “To read the rest, visit my blog!” Those drive me completely nuts and I NEVER click the link to the blog. When I read reviews on Goodreads is because I want to quickly get all my friends’ (or non-friends’) opinions on a book. I don’t want to have to go elsewhere to read it. But, if I can read your whole review and if I love it, then maybe I will go check out your blog!
People always compare Facebook and Twitter, and I think my statistics give a good indicator of which one is better for blogging. Facebook still does okay, but it’s got nothing on Twitter!
Even so, I highly recommend creating a Facebook page. Set it up to match your blog with a header image, avatar, and ‘about’ section. Then there are two things I recommend doing at minimum:
- Set it up so that your posts automatically get sent to Facebook. This can be done with NetworkedBlogs.
- Post photos on Facebook! It’s been proven that photos do miles better on Facebook than plain, textual updates. Post your weekly book haul, post pictures individual books as you receive them, post pictures of book signings and events, or just post the cover of new photos you discover. Some people even post bookish quotes.
On Nose Graze I don’t get a ton of traffic for StumbleUpon. I don’t think people really use StumbleUpon for book-related posts. StumbleUpon is mostly a huge hit for internet humour, awesome graphics, tutorials, and sometimes web-related articles. That’s why I don’t get a ton of traffic from my book reviews. However, I highly recommend submitting any discussion posts or “how-to” posts to StumbleUpon.
On my portfolio site, Creative Whim I sometimes blog about web design or graphics. I wrote one tutorial about how to make your own planet in Photoshop, I submitted it to StumbleUpon, and BAM! I suddenly got like 10,000 pageviews in one day and it has 1,378 “likes” on StumbleUpon. That’s what happens when your link becomes popular! You get a sudden HUGE spike in traffic. Some of the traffic still carries on over time, but you’ll notice one big huge spike in particular. This is an example of how powerful StumbleUpon can be!
But as I said, I wouldn’t expect too much success from book reviews. If you’re going to promote any posts on StumbleUpon, focus on your discussion posts, how-to blogging posts, and maybe some of your very best or most controversial book reviews.
Okay I have to be honest here.. It’s possible that one of the reasons my numbers are so low for Pinterest is because I don’t use it often. I started out using it, but I wasn’t noticing any traffic increases, and I’m not a Pinterest fan, so then I stopped using it.
I do think that Pinterest can work wonders for sites that can pin unique content. Like maybe a fashion blog where you can pin up fashions. But as book bloggers, the only things we can pin are book covers, and maybe book haul posts. I feel like book covers just aren’t that interesting for pinning. If you look at other things on Pinterest you see incredibly unique wedding cakes, fabulous fashion combinations, stunning photographs…. and in comparison, I feel like pinning book covers or movie posters or CD covers (things made by other people and not put together or created by YOU) is just a little lame.. and boring.
But that’s just my take, with my limited experience using the site. If you’ve had a great experience with Pinterest driving traffic to your blog, please post about it!!