Do you ever feel like the blogosphere is drowning in promotional posts? Have you ever stopped following a blogger because they publish too many guest posts and giveaways, and not enough reviews?
How I feel about promo posts
I have a very strict policy when it comes to guest posts, promotional posts, excerpts, and giveaways. I won’t put a promo post on my blog unless I’ve read the book and loved it, or unless the book sounds absolutely amazing and I’m DYING to read it. I know everyone has a different policy, but that one is mine.
Why do I have this policy?
In my opinion, as soon as I start putting frequent guest/promo posts on my blog, my blog is just a piece of advertising space. I do love authors and I love promoting their work, but I don’t want my blog to be a billboard. I only want to “advertise” books that I feel like I can vouch for. So my Facebook and Twitter accounts are very similar. I often get requests from authors saying, “My book is on sale, can you promote this link on your Facebook account?” No, I’m not going to do that. I don’t want to spam my viewers with books I haven’t read and can’t vouch for.
The way I see it, my readers follow Nose Graze because they like my posts and trust my opinion (on reviews or whatever). So I’m not going to start throwing books at them that I don’t have an opinion on or that I can’t vouch for.
As a reader, I don’t love promo posts
Another reason that I don’t do many promo posts on my blog is because as a blog reader, I don’t love reading them. I follow your blog to read your reviews, discussions, etc.; not posts by someone else. So I usually skip over promotional posts, giveaways, and guest posts (unless the guest post topic is awesome). And 90% of the time I don’t read excerpts. (That’s hugely a personal preference thing though; I don’t like reading parts of a book before I can read the whole thing.)
Are guest posts and promos the easy way out?
Sometimes I feel like guest/promotional posts are taking the easy way out. Like if you don’t have time to review a book, or you’re getting low on scheduled posts, then just load up with promotional and guest posts. It’s an “easy” way to get content.
Take blog tours for example. You can opt to review the book, which means you take time to read it, form an opinion, and review it. Or you can sign up for a guest post instead, in which case you sit on your ass and wait for the work to be done for you.
Maybe that’s really over simplifying it, but when I see bloggers LOADING up on guest/promo posts (instead of one or two a month), sometimes I feel like they’re just being lazy and don’t have the time or desire to write up their own posts.. especially when many of those posts come with copy and paste HTML.