A few weeks ago I opened up my Feedly app and saw this:
I felt like I was hit with a wall of identical posts. And I swear I didn’t even Photoshop that; they were all right in a row without anything else in between.
Now, to be fair, I didn’t read every single one of those posts so many some/most of them included personalized text explaining why they loved the cover or were excited for the book. I’m not here to criticize people for participating in cover reveals. I just want to talk about what it’s like when you open up your reader and see anywhere from 5-50 posts on the exact same topic (even if the post content differs slightly).
I’ve talked about something similar before in regards to memes clogging up readers:
This really got me thinking… not necessarily about memes or cover reveals, but about originality and blogging.
- How many of you have accepted pre-formatted HTML posts that you just copy and paste on your blog?
- How many of you have accepted a guest post that may have appeared on multiple other blogs?
- How many of you have participated in a cover reveal that 20 other blogs are also doing?
And, most importantly, how do you feel when you publish those posts, knowing that many other bloggers are publishing the exact same thing?
You are unique! Your blog can be too
You’re an interesting, inspiring, unique individual. You have thoughts and ideas and the potential to spark discussion. You have opinions that are different from other people. We want to hear them!
Your blog is a reflection of who you are. It’s a place you can pour your heart and soul into. It’s a place for you to voice your thoughts and for us to get to know you. Your personality can shine through and attract new readers, or it can be lost in a sea of pre-formatted copy and paste posts.
When I decide to follow a blog it’s usually because they post content that’s different. It doesn’t feel like the same ol’ same ol’, if you know what I mean. I see discussions I haven’t seen before; topics that get me thinking; questions that make me want to respond; or just really pretty pictures (I’m a photography whore). I love it when I can see a blogger’s personality in their posts, even if just because they post about something different because it matters to THEM. I feel like I get to know these bloggers and even if I never actually speak to them one-on-one, I feel like I know them.
This kind of intimate, personal connection gets lost if YOU are not present in your blog. If you’re copying HTML from tour hosts or putting up a WoW with book data but no personal comment, how can I get to know YOU?
You are an amazing person with something to say and a personality to share. Now show me!